Data Protection Declaration

Important legal information

This data protection statement specifies which personal data Bastien Henri Consulting (hereinafter referred to as "BHC") uses, collects, and gathers through the website " https://www.business-market.ch/en/ » (hereinafter referred to as "BM"), how they are collected, and for what purposes BHC uses and processes them. We recommend that you take the time to carefully read this data protection statement. If you do not agree with this statement, please refrain from attempting to access other pages of the BM website.

Identity of the data controller

The person responsible for the protection and processing of data, as defined in this data protection statement, is the following:

Bastien Henri
Av. General-Guisan 30b
CH-1800 Vevey
donnees@business-market.ch

What information do we collect about you?

When you visit our website, our server automatically records the details of your visit (e.g., your IP address, the website you visited us from, the type of browser used, and the pages of the site you open, including the date and duration of your visit). For more information on this topic, please refer to the "General Information on Cookies" section. Additionally, you may provide us with other personal data via the BM website when requesting a service or subscribing to a product. Such data is only required if you explicitly wish to benefit from these services or subscribe to a product.

Purpose of data processing

BHC processes your personal data for the following purposes:

• provide services, information, advice or products that you have explicitly requested;
• operate, improve and personalize its own products and services using market research or for the display on the BM site of advertisements likely to interest you;
• Communicate with you regularly by email, telephone or other messaging service (e.g. WhatsApp) in connection with information, services or products that you have explicitly requested. Send you information about new products, general information or safety instructions.

BHC does not create an individual personality profile about you.

Data retention period

Personal data collected from the BM site is stored under the following conditions:

• Personal data is kept by BHC only for the period necessary for the purpose for which it was collected (see section “What information do we collect about you”).
• Personal data stored on the BM website are deleted in all cases after a retention period of 24 months.
• Personal data transmitted and subsequently stored by BHC as part of a service or product are deleted in all cases after a retention period of 120 months or immediately upon request of the user or customer, provided that a statutory retention period is not applicable. Please refer to the section "Right to information, rectification or deletion of your personal data" for more information on this subject.
• Data related to newsletter subscriptions are kept for an indefinite period and can be deleted immediately upon request by the user. See the section "Right to information, rectification or deletion of your personal data" for more information on this subject.

General information about cookies and pixels

When you browse the BM website, you acknowledge and agree that the BM website may install a cookie on your browsing device (whether it is a computer, tablet, smartphone, or any other device). Acceptance of a cookie being placed on your device is deemed to have occurred when you click the "OK" button at the bottom right of the corresponding banner. This cookie ensures a smooth and enhanced user experience on our platform. These cookies, also known as tracking files, are small text files that help us identify your device during your visits in order to adjust and personalize the services offered. The information collected via these cookies does not transmit any personal data about you. Their main purpose is to enhance the user experience by making our website more interactive and relevant for you, based on your preferences. We emphasize that this data is not shared with any third party, except when you have given us your explicit consent, or in situations where the law, a court decision, or a competent authority compels us to do so.

To provide you with complete transparency on how cookies work, below you will find a description of the cookies we use on the BM website, their purpose, and the duration for which they are stored.

Audience analysis cookies

Our website uses Google Analytics to track and analyze traffic. Google Analytics operates through cookies, which are files stored on your device to study how you interact with our website. The data collected by these cookies is sent to a Google server in the United States for storage. However, before transmission, your IP address is anonymized by Google within EU member states or other countries that are part of the European Economic Area agreement. In rare cases, the full IP address may be sent to a Google server in the United States and anonymized there. Google uses this data to evaluate your interaction with our website, produce reports on website activities, and provide us with other internet usage-related services. If required by law or if other entities process this information on behalf of Google, Google may share this data. Please note that the IP address shared by your browser through Google Analytics will not be combined with other information held by Google. You have the option to decline cookies by adjusting your browser settings. However, this may affect the full functionality of our website. Additionally, to prevent Google from collecting and processing information about your use of the website, you can download and install a browser add-on from this link: https://tools.google.com/dlpage/gaoptout?hl=fr. Another way is to click on the mentioned link, which will place an opt-out cookie on your device to prevent data collection on future visits to our site.

Google Ads Conversion Tracking Cookies

Our website uses the Google AdWords advertising service and, in this context, also employs the conversion tracking system. When a visitor clicks on an ad served by Google, a cookie for tracking purposes is placed on their device. These cookies have a lifespan of 360 days and are not used to personally identify the user. If, during this period, you access specific sections of our site, Google and we may infer that you interacted with the ad before reaching the corresponding page. Each advertiser on Google AdWords has a unique cookie, making it impossible to track a user across multiple advertisers' websites. The data collected through these cookies allows us to generate conversion analyses. These analyses reveal the number of people who interacted with our ad and subsequently accessed a page with a tracking script. However, we do not receive any data that could help us individually identify our visitors. If you prefer not to be tracked, you can simply disable the cookie associated with conversion tracking in your browser settings. As a result, you will not be included in our conversion analyses.

Microsoft Advertising Conversion Tracking Cookies

Our website uses Microsoft Advertising (Bing) to serve ads and, in this context, also employs the conversion tracking system. When a visitor clicks on an ad served by Bing, a tracking cookie is placed on their device. These cookies have a lifespan of 360 days and are not used to personally identify the user. If, during this period, you access specific sections of our site, Bing and we can infer that you interacted with the ad before reaching the corresponding page. Each advertiser on Microsoft Advertising has a unique cookie, making it impossible to track a user across different advertisers' websites. The data collected through these cookies allows us to create conversion analyses. These analyses reveal the number of people who interacted with our ad and then accessed a page equipped with a tracking script. However, we do not receive any data that could help us individually identify our visitors. If you prefer not to be tracked, you can simply disable the cookie associated with conversion tracking in your browser settings. As a result, you will not be included in our conversion analyses.

TikTok Pixel

Our website uses TikTok's event analysis module. In this context, we have integrated the TikTok pixel, which tracks visitors to our site anonymously without revealing their identity. When you log in to TikTok, a secure and non-identifiable hash of your interaction data is transmitted to TikTok for analysis and marketing strategies. This allows TikTok to link your browsing on our site to your user profile. These data then help us target advertisements on TikTok. The cookie associated with this process is provided by TikTok. For detailed information regarding the collection, processing, and use of data by TikTok, as well as to learn about your privacy options, please refer to TikTok's privacy guidelines.

Pixel Meta (formerly Facebook)

Our website uses Meta's event analysis module. In this context, we have integrated the Meta pixel, which tracks visitors to our site anonymously without revealing their identity. When you log in to Meta, a secure and non-identifiable hash of your interaction data is transmitted to Meta for analysis and marketing strategies. This allows Meta to link your browsing on our site to your user profile. These data then help us target advertisements on Meta. The cookie associated with this process is provided by Meta. For detailed information regarding the collection, processing, and use of data by Meta, as well as to learn about your privacy options, please refer to Meta's privacy guidelines.

Cookie settings on your browser

Most browsers are initially set up to accept cookies. However, you can adjust these settings to accept or refuse certain cookies. Disabling cookies may affect some functionalities of the BM website. BHC assumes no responsibility for any inconvenience caused by this deactivation. Your browser allows you to delete cookies and be notified when new ones are added. To manage cookies effectively on your browser, please refer to the instructions below.

Cookie settings vary depending on the browser you use. Here’s how to adjust these settings on the most common browsers:

Chrome: https://support.google.com/chrome/answer/95647?hl=fr&co=GENIE.Platform%3DDesktop
Firefox: https://support.mozilla.org/fr/kb/effacer-cookies-donnees-site-firefox
Microsoft Edge: https://support.microsoft.com/fr-fr/windows/supprimer-et-g%C3%A9rer-les-cookies-168dab11-0753-043d-7c16-ede5947fc64d
Opera: https://help.opera.com/en/latest/-preferences/
Safari: https://support.apple.com/fr-ch/guide/safari/sfri11471/mac

Security and data protection

We use systems and networks aligned with current technical standards. To ensure the security of your data, we implement technical and organizational measures. These measures aim to protect your information against loss, destruction, alteration, manipulation, and unauthorized access. This includes specific policies, training, technological solutions, security protocols, and encryption systems. However, since the internet is an open space for everyone, neither we nor our partners can guarantee absolute confidentiality of data during online transmission or complete anonymity when browsing our digital platforms.

Aware of the importance of protecting our users' data, we are committed to implementing the following measures:

• Encryption: Use of SSL/TLS protocols made available by our service providers to secure exchanges between your browser and our sites. Encryption of all data stored on our sites to ensure their security in the event of unauthorized access.
• Firewall: Implementation of a series of technological barriers designed to prevent unauthorized access to our infrastructure using tools made available by our service providers.
• Malware Protection: We use advanced tools made available by our service providers to detect and prevent malware threats.
• Access rights management: A rigorous system that limits access to data to only those members of our team who need it to carry out their tasks.
• Continuing education: Our employees receive regular training on best practices in data security.
• Constant technological updates: We ensure that we regularly have the latest security versions for all our tools, software and hardware.
• Regular backups: Regular backups of all data to prevent loss.
• Strict security policy: Each member of our team is required to comply with our internal data protection policy.
• Proactive Vulnerability Management: We apply recommended patches as soon as a vulnerability is detected by our service providers.

Authorized service providers and data transfers to a country other than Switzerland or the European Union

BHC informs you that it uses qualified providers to assist in the collection and management of the information you share with us. These providers may operate outside Switzerland or the European Union and have access to data collected through various forms on the BM website. BHC wishes to emphasize that, while it strives to select reliable and reputable service providers for data processing, it cannot be held responsible for how these third parties handle or secure the shared information. In particular, BHC works with Zapier and Brevo, two providers that have access to certain information required for the services they provide. Users are encouraged to review these providers' privacy policies to better understand how their data is used. However, BHC’s liability for any failure, data loss, or other incidents related to these providers is expressly excluded.

Zapier: Visit the site
Brevo : Visit the site

General exclusion of liability

BHC is not responsible for any damage or loss of data, whether direct or indirect, resulting from access to its site, the use of the information present, or the inability to use information. BHC, including its directors, managers, employees, collaborators and shareholders, are not responsible for any damage or loss caused by errors, whether technical or otherwise, transmission problems, overloads, interruptions (including for maintenance), delays in the dissemination of information, incompatibilities between the site and the user's hardware or software, malfunctions, malicious acts such as viruses or intrusions, or other problems originating from telecom service providers or networks. BHC's liability for acts such as hacking, actions aimed at blocking telecommunications services, such as mass sending of e-mails or denial of service attacks, is also excluded.

Right to information, rectification or deletion of your personal data

BHC gives you the ability to manage and control the personal data you entrust to us. To exercise the rights set out below, you can write to us using our contact form.

Access your data:

You may request access to the personal data we hold about you. To ensure the confidentiality and security of your data, you will be required to verify your identity by providing a copy of a valid identification document. Excessive or repetitive requests may be refused by BHC. To make the process easier for you, and if you wish to contact us by mail, here is the letter template proposed by the CNIL: https://www.cnil.fr/fr/modele/courrier/exercer-son-droit-dacces

Modification and updating of your data:

If your data is incorrect, outdated, or incomplete, you may request to have it rectified. You also have the option to set instructions on how your data should be managed after your death. In this context, heirs may request updates or account for the death. To make the process easier for you, and if you wish to contact us by mail, here is the letter template proposed by the CNIL: https://www.cnil.fr/fr/modele/courrier/rectifier-des-donnees-inexactes-obsoletes-ou-perimees

Refuse the use of your data:

You may object to the use of your data, either for personal reasons or to prevent its use for commercial purposes. To make the process easier for you, and if you wish to contact us by mail, here is the letter template proposed by the CNIL: https://www.cnil.fr/fr/modele/courrier/supprimer-des-informations-vous-concernant-dun-site-internet

Response times:

We undertake to process and respond to your requests regarding your personal data within a maximum of one month after receipt.

Complaint to the competent authority

If you believe that BHC is not properly fulfilling its responsibilities regarding your personal information, you have the option to file a complaint or request with the appropriate authority. In Switzerland, the Federal Data Protection and Information Commissioner (FDPIC) is responsible for these matters. You can submit a request online via this link: https://www.edoeb.admin.ch/edoeb/fr/home.html

Modification of this data protection declaration possible at any time

BHC reserves the right to modify this data protection statement at any time. The second line of this data protection statement indicates the date of the latest update.

Legal forum, applicable law, partial invalidity and language

The competent court for resolving any dispute arising from or related to this data protection statement is located at the company’s registered office. However, BHC reserves the right to bring the dispute before any other jurisdiction that would normally have authority over you.

The data protection statement of the BM website is governed by the Swiss Federal Data Protection Act (FDPA). Additionally, for our activities involving residents or citizens of the European Union, we also comply with the General Data Protection Regulation (GDPR) in force in Europe. BHC is committed to adhering to the principles and obligations outlined in these two legal frameworks, thereby ensuring robust protection of our users' personal data, regardless of their geographic location. If any provision of this data protection statement is found to be invalid, inappropriate, or unenforceable, this will not affect the validity or enforceability of the other provisions. The provision in question will then be replaced by another one that, while valid and enforceable, aligns as closely as possible with the intent and purpose of the original provision.

Only the French version of this data protection statement is legally binding.

References and useful links

Federal Data Protection Act (FDPA) https://www.fedlex.admin.ch/eli/cc/1993/1945_1945_1945/fr
Federal Data Protection and Information Commissioner (FDPIC) https://www.edoeb.admin.ch/edoeb/fr/home.html
General Data Protection Regulation (GDPR) https://eur-lex.europa.eu/FR/legal-content/summary/general-data-protection-regulation-gdpr.html
French Data Protection Authority (CNIL) https://www.cnil.fr/fr/
European Data Protection Board (EDPB) https://edpb.europa.eu/edpb_fr